Using Sociology

Roger A. Straus, Ph.D. is an executive director at TVG (The Vanderveer Group, Inc.) a marketing research and consulting firm in Fort Washington, Pennsylvania. A co-founder of the Clinical Sociology Association (now Sociological Practice Association), he has been on the sociology faculty of Alfred University, worked with several pominent market research consultancies, and conducted a private clinical sociological practice. An internationally published poet and author of numerous sociological papers, he has written both professional texts and books for the general public on social-psychological topics, one of which has been translated into Japanese and Spanish. Editor and senior author of the earlier version of this volume, he is currently Chairperson of the American Sociological Association's Section on Sociological Practice.