Strategies in Broadcast and Cable Promotion
Commercial Television, Radio, Cable, Pay-Television, Public Television
Wadsworth Publishing Company
Published on 1. January 1982
Book
355 pages
978-0-534-01156-7 (ISBN)
More details
Series
Language
English
Place of publication
United States
ISBN-13
978-0-534-01156-7 (9780534011567)
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Schweitzer Classification
Person
Author/originator
Professor of Telecommunications, Indiana University, Bloomington, Indiana