Political Polling
Strategic Information in Campaigns
2nd Edition
Published on 25. July 2008
Book
Hardback
188 pages
978-0-7425-6131-1 (ISBN)
Description
Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
Reviews / Votes
A good resource for learning how to analyze results and then intrepret and present them to campaigns in a way that will help inform strategy....Useful to those just starting careers in politics. * Campaigns & Elections * Stonecash covers the practical aspects of polling in election campaigns, especially those for local office. The emphasis is on analytical approaches as much as on data collection, content that will be useful for those who want to understand better how candidates use data in deciding whether to run and in the organization of their strategy. Readers, especially students, will understand campaign polls better after reading this book. -- Mike Traugott, University of MichiganMore details
Series
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 15 mm
Weight
431 gr
ISBN-13
978-0-7425-6131-1 (9780742561311)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
07/2008
2nd Edition
Rowman & Littlefield Publishers
€42.49
Available for download
E-Book
07/2008
2nd Edition
Bloomsbury eBooks US
€42.49
Available for download
Person
Jeffrey Stonecash is professor of political science at Syracuse University.
Content
Chapter 1 Preface
Chapter 2 Campaigns, Democracy, and the Need for Information
Chapter 3 Purpose, Limited Budgets, and When to Poll
Chapter 4 What Kind of Poll?
Chapter 5 Writing Questions: Language and the Script
Chapter 6 Pulling a Sample: Who Votes, Sample Size, and Representativeness
Chapter 7 Callers and Calling
Chapter 8 The Crucial Part: Analysis and Developing a Campaign Plan
Chapter 9 Reports and Recommendations
Chapter 10 Tracking Polls and the Undecided
Chapter 11 A Final Note on Polling and Democracy
Chapter 12 Appendix: A Sample Report
Chapter 13 Bibliography
Chapter 2 Campaigns, Democracy, and the Need for Information
Chapter 3 Purpose, Limited Budgets, and When to Poll
Chapter 4 What Kind of Poll?
Chapter 5 Writing Questions: Language and the Script
Chapter 6 Pulling a Sample: Who Votes, Sample Size, and Representativeness
Chapter 7 Callers and Calling
Chapter 8 The Crucial Part: Analysis and Developing a Campaign Plan
Chapter 9 Reports and Recommendations
Chapter 10 Tracking Polls and the Undecided
Chapter 11 A Final Note on Polling and Democracy
Chapter 12 Appendix: A Sample Report
Chapter 13 Bibliography