Your Own Business
The Complete Guide to Succeeding with a Small Business
Published on 1. October 2001
Book
Paperback/Softback
224 pages
978-1-85703-727-2 (ISBN)
Description
This is a handbook for small businesses which addresses all aspects of setting up one's own business. It gives advice and explains the pitfalls and how to avoid them. There is useful information on exporting, quality control and successful marketing, and a glossary and directory of organizations that provide support are included.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Little, Brown Book Group
Illustrations
glossary, directory
Dimensions
Height: 234 mm
Width: 153 mm
Weight
440 gr
ISBN-13
978-1-85703-727-2 (9781857037272)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Alan Le Marinel
Start and Run Your Own Business, 2nd Edition
The Complete Guide to Setting Up and Managing a Small Business
Book
11/2004
How To Books Ltd
€36.11
Shipment within 3-4 weeks
Person
Phil Stone is a much sought-after management consultant with a background in business banking. This book synthesises all Phil's experience in advising small business entrepreneurs.
Content
1. Thinking through your idea 2. Complying with legislation 3. Setting objectives 4. Defining business strategy 5. Obtaining support 6. Researching the market 7. Identifying your products 8. Pricing 9. Recruitment and management 10. Being in the right place 11. Marketing and promotion 12. Using professional help 13. Budgeting 14. Looking at grants and subsidies 15. Writing a business plan 16. Raising finance 17. Keeping your accounts 18. Looking at franchising options 19. Buying an existing business 20. Maintaining quality standards 21. Exporting for the first time 22. Dealing with problems 23. Staying ahead of the competition 24. Using technology in your business Appendices