Make Marketing Work for You
Boost Your Profits with Proven Marketing Techniques
Published on 1. March 2001
Book
Paperback/Softback
144 pages
978-1-85703-694-7 (ISBN)
Description
This handbook takes the mystery out of marketing by offering practical, effective strategies explaining: how to actually set about selling something; which marketing methods work the best; and how to stay ahead of the competition.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Little, Brown Book Group
Illustrations
illustrations
Dimensions
Height: 214 mm
Width: 134 mm
Weight
180 gr
ISBN-13
978-1-85703-694-7 (9781857036947)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Phil Stone runs a successful consultancy practice specialising in strategic planning, marketing and fundraising. His other books include The Ultimate Business Plan, Buying a Franchise and Develop a Winning Marketing Plan.
Content
1. The concept of marketing 2. The importance of competitive advantage 3. Using market research and analysis methods 4. Understanding the tools for marketing planning 5. Introducing the marketing mix 6. Marketing the right products 7. Setting the right price 8. Being in the right place 9. Using the correct forms of promotion 10. Pulling it all together