Small Business Management

Section A Exploring small business: part 1 the small business context -small business in the economy, the entrepreneur and the owner-manager, the small business environment, innovation and the market place, information and help; part 2 the small business choice - start-ups and franchises, buying an existing business, legal identities; part 3 the small business in action - the business plan, successful small business strategies, management of resources, marketing, money, further case studies. Section B Planning a new venture: stage 1 the feasibility study - outlining the process, know thyself, identifying the opportunity area, selecting the idea, researching the idea, summary of the feasibility study; stage 2 the route to market entry -star-up or franchise? buying an existing business, selecting the form, summary of the route to market entry; stage 3 the business plan -outlining the plan, deciding the strategy, managing the resources, planning the marketing, forecasting the money, summary of the business plan.