Small Business Management
An Active-learning Approach
D.R. Stokes(Author)
Cengage Learning EMEA (Publisher)
2nd Edition
Published on 29. June 1995
Book
Hardback
300 pages
978-1-85805-129-1 (ISBN)
Article exhausted; check for reprint
Description
This text provides teaching material needed for courses with a small -business management or venture-management option, and courses in which students are required to present a business plan or feasibility study as part of a business-management module - BTEC Higher National, DMS, CIM. There is a lecturers' free supplement included. The two-section structure of the text ensures that students first identify problems in a realistic context and are then directed to the appropriate information on principles and practice to solve them. Section One has scenarios, covering all the main business situations a small business manager is likely to encounter, together with related issues and problems as tasks. An ongoing assignment centres around a business idea chosen by the student. Section Two is an information bank covering the theory and practice of small-business management. It provides a summary, bridging the gap between more theoretical research papers which describe aspects of the small-business environment, and practical guides which prescribe methods of small business management. An ELBS/LPBB edition is available.
This text provides teaching material needed for courses with a small -business management or venture-management option, and courses in which students are required to present a business plan or feasibility study as part of a business-management module - BTEC Higher National, DMS, CIM. There is a lecturers' free supplement included. The two-section structure of the text ensures that students first identify problems in a realistic context and are then directed to the appropriate information on principles and practice to solve them. Section One has scenarios, covering all the main business situations a small business manager is likely to encounter, together with related issues and problems as tasks. An ongoing assignment centres around a business idea chosen by the student. Section Two is an information bank covering the theory and practice of small-business management. It provides a summary, bridging the gap between more theoretical research papers which describe aspects of the small-business environment, and practical guides which prescribe methods of small business management. An ELBS/LPBB edition is available.
This text provides teaching material needed for courses with a small -business management or venture-management option, and courses in which students are required to present a business plan or feasibility study as part of a business-management module - BTEC Higher National, DMS, CIM. There is a lecturers' free supplement included. The two-section structure of the text ensures that students first identify problems in a realistic context and are then directed to the appropriate information on principles and practice to solve them. Section One has scenarios, covering all the main business situations a small business manager is likely to encounter, together with related issues and problems as tasks. An ongoing assignment centres around a business idea chosen by the student. Section Two is an information bank covering the theory and practice of small-business management. It provides a summary, bridging the gap between more theoretical research papers which describe aspects of the small-business environment, and practical guides which prescribe methods of small business management. An ELBS/LPBB edition is available.
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
Adult education
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 248 mm
Width: 190 mm
Weight
801 gr
ISBN-13
978-1-85805-129-1 (9781858051291)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
09/1998
3rd Edition
Cengage Learning EMEA
€38.56
Article is exhausted; no reprint
Content
Part 1 Scenarios and related tasks (including ongoing assignment). Part 2 The information bank: small businesses and the national economy; the small business environment; government policy; the entrepreneur; the customer and competition; research for the small business; the small business start-up; franchising; buying an existing business; legal types of business - sole trader, partnership, limited company, co-operative; the business plan; successful small business strategies; management of resources - especially people; marketing, strategy and methods; money - raising finance and using it.