Small Business Management and Entrepreneurship
Cengage Learning EMEA (Publisher)
5th Edition
Published on 30. April 2006
Book
Paperback/Softback
544 pages
978-1-84480-224-1 (ISBN)
Description
Now in its 5th edition, this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small business venture, including extensive coverage of planning a new venture. Pedagogical features developed in response to market feedback include running case material to explore the same case situation from a number of different but interrelated angles, annotated further reading, new chapter-end real world case studies, learning objectives and linked chapter summaries providing a student- and lecturer-friendly learning environment. Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at for example BABS/BABA, HND/HNC, DMS, MBA levels will all find this a hugely valuable text through study and working life.
Now in its 5th edition, this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small business venture, including extensive coverage of planning a new venture. Pedagogical features developed in response to market feedback include running case material to explore the same case situation from a number of different but interrelated angles, annotated further reading, new chapter-end real world case studies, learning objectives and linked chapter summaries providing a student- and lecturer-friendly learning environment. Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at for example BABS/BABA, HND/HNC, DMS, MBA levels will all find this a hugely valuable text through study and working life.
Now in its 5th edition, this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small business venture, including extensive coverage of planning a new venture. Pedagogical features developed in response to market feedback include running case material to explore the same case situation from a number of different but interrelated angles, annotated further reading, new chapter-end real world case studies, learning objectives and linked chapter summaries providing a student- and lecturer-friendly learning environment. Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at for example BABS/BABA, HND/HNC, DMS, MBA levels will all find this a hugely valuable text through study and working life.
More details
Edition
5th Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 244 mm
Width: 188 mm
Thickness: 23 mm
Weight
976 gr
ISBN-13
978-1-84480-224-1 (9781844802241)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
F. Hoy | C.E. Tate Jr | J.F. Cox III
Small Business Management and Entrepreneurship
Book
01/1992
PWS
€78.91
Article exhausted; check for reprint
Content
Part 1 Understanding Small Business and Entrepreneurship 1. Small Business in the Economy 2. Entrepreneurship and the Entrepreneur 3. The Small Business and Entrepreneurial Environment 4. Innovation and the Marketplace 5. Information and Help Part 2 Creating an Entrepreneurial Small Business 6. Start ups and Franchises 7. Buying an Existing Business 8. Forming and Protecting a Business Part 3 Managing an Entrepreneurial Small Business 9. Business Planning 10. Successful Small Business Strategies 11. Management of People and Resources 12. Marketing 13. Money 14. Exits and Realising Value Part 4 Planning a New Venture 15. The Feasibility Study 16. The Route to Market Entry 17. The Business Plan Glossary Index Supplements: CWS and WebCT/BlackBoard cartridges including Instructor Notes, PPTs, suggested answers, weblinks, additional questions and further resources for both lecturers and students.