
Entrepreneurship
Cengage Learning EMEA (Publisher)
Published on 25. February 2010
Book
Paperback/Softback
416 pages
978-1-4080-0745-7 (ISBN)
Description
Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today's courses.
The text employs a flexible 3-part structure - starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value - to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts.
Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.
The text employs a flexible 3-part structure - starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value - to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts.
Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 30 mm
Weight
788 gr
ISBN-13
978-1-4080-0745-7 (9781408007457)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Professor David Stokes is Emeritus Professor of Entrepreneurship, in the Small Business Research Centre (SBRC), Kingston Business School, Kingston University, London. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. The subject of his Ph.D. thesis was small enterprise development in the public sector, and he has been involved in many research studies into diverse aspects of small business management, including marketing, critical survival factors and raising finance. Professor Nick Wilson is Professor of Culture and Creativity at the Department of Culture, Media and Creative Industries, King's College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Masters courses in the Creative Industries & the Creative Economy. Martha Mador has 15 years experience in Higher Education as programmes developer and manager, lecturer and researcher. She developed the WestFocus Entrepreneurship Centre, Knowledge London, and the Kingston University Entrepreneurship Centre. Her previous experience includes Marketing Services Management in cable and satellite tv.
Author
Kingston University
King's College London
Kingston University
Content
Part 1: In search of entrepreneurship
Chapter 1: The search for entrepreneurship
Chapter 2: The properties of entrepreneurship
Chapter 3: Entrepreneurship and innovation
Chapter 4: Entrepreneurship and the economy
Chapter 5: Entrepreneurship in context
Chapter 6: The life cycle of entrepreneurship
Part 2: In search of the entrepreneur
Chapter 7: The search for the entrepreneur
Chapter 8: Entrepreneurs and managing creativity
Chapter 9: Entrepreneurial networking
Chapter 10: Entrepreneurial decision making and planning
Part 3: In search of enterprise value
Chapter 11: Entrepreneurial marketing
Chapter 12: The creation and protection of knowledge
Chapter 13: The entrepreneurial team
Chapter 14: Entrepreneurial business models and processes
Chapter 15: Entrepreneurial finance
Chapter 1: The search for entrepreneurship
Chapter 2: The properties of entrepreneurship
Chapter 3: Entrepreneurship and innovation
Chapter 4: Entrepreneurship and the economy
Chapter 5: Entrepreneurship in context
Chapter 6: The life cycle of entrepreneurship
Part 2: In search of the entrepreneur
Chapter 7: The search for the entrepreneur
Chapter 8: Entrepreneurs and managing creativity
Chapter 9: Entrepreneurial networking
Chapter 10: Entrepreneurial decision making and planning
Part 3: In search of enterprise value
Chapter 11: Entrepreneurial marketing
Chapter 12: The creation and protection of knowledge
Chapter 13: The entrepreneurial team
Chapter 14: Entrepreneurial business models and processes
Chapter 15: Entrepreneurial finance