Discovering Marketing
An Active-learning Approach
Published on 29. June 1995
Book
Hardback
400 pages
978-1-85805-006-5 (ISBN)
Description
An introductory course on marketing which is structured to ensure that students first identify problems in a realistic context and are then directed to the appropriate information on principles and practice to solve them.
An introductory course on marketing which is structured to ensure that students first identify problems in a realistic context and are then directed to the appropriate information on principles and practice to solve them.
An introductory course on marketing which is structured to ensure that students first identify problems in a realistic context and are then directed to the appropriate information on principles and practice to solve them.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
Adult education
Illustrations
Illustrations
Dimensions
Height: 249 mm
Width: 177 mm
Weight
837 gr
ISBN-13
978-1-85805-006-5 (9781858050065)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
06/1997
2nd Edition
Cengage Learning EMEA
€38.56
Article exhausted; check for reprint
Content
Part 1 Scenarios and related tasks centred around a trainee in a marketing services company. Part 2 Information bank: what is marketing?; why do customers buy?; the marketing environment; planning and organizing marketing; information for marketing; targeting the marketing mix; product strategies; pricing decisions; placing products; promoting products; selling products; the application of marketing. Part 3 Developing knowledge and skills: further questions.