Management of Business for CAPE (R) Unit 2: Volume 2
Published on 1. November 2007
Book
Paperback/Softback
217 pages
978-0-521-71385-6 (ISBN)
Description
A range of resources for CAPE has been specially developed to meet the requirements of the CAPE syllabus. This new textbook has been developed to match the requirements of the CAPE Management of Business syllabus. Full coverage of the CAPE syllabus is provided and the content has a clear focus on the Caribbean economic and business environment. A distinctive feature is the provision of examination-type questions at the end of each major section. The questions come with a suggested time limits for answering, giving useful practice in how to allocate time for the final examination. Management of Business for CAPE includes case studies from a variety of countries and industries, as well as an internal assessment component.
More details
Language
English
Place of publication
Cambridge
United Kingdom
Target group
Primary & secondary/elementary & high school
Product notice
Paperback (trade)
Dimensions
Height: 277 mm
Width: 219 mm
Thickness: 14 mm
Weight
640 gr
ISBN-13
978-0-521-71385-6 (9780521713856)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
UNIT 2: Applications in management: Major decisions in production and factors involved in production, Dimensions of and strategies for production planning, Quality - dimensions of and methods of improving it, Total quality management, Productivity, Marketing - the concept of marketing and the roles of marketing in society, Marketing management, Marketing research, Principles of segmentation, Product management, Pricing strategy, Distribution strategy, Promotion strategy, Consumer behaviour, The nature, characteristics and challenges of entrepreneurship, Skills required for small business mangement, Micro-and macro-environmental factors which affect small businesses, Assistance for small businesses.