Cambridge International AS and A Level Business Coursebook with CD-ROM
3rd Edition
Will be published approx. on 16. October 2014
Book
Mixed media product
608 pages
978-1-107-67736-4 (ISBN)
Description
This revised set of resources for Cambridge International AS and A Level Business syllabus (9609) is thoroughly updated for the latest version of the curriculum. Written by experienced authors, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; and case studies contextualise the content making it relevant to international learners. It provides thorough examination support for all papers with exam-style questions with each chapter and an extensive Paper 3 style case study with each unit. The student CD-ROM contains revision aids, further questions and activities. A Teacher's CD-ROM is also available.
More details
Edition
3rd Revised edition
Language
English
Place of publication
Cambridge
United Kingdom
Target group
College/higher education
Edition type
Revised edition
Illustrations
Worked examples or Exercises
Dimensions
Height: 275 mm
Width: 219 mm
Thickness: 26 mm
Weight
1510 gr
ISBN-13
978-1-107-67736-4 (9781107677364)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Peter Stimpson | Alastair Farquharson
Cambridge International AS & A Level Business Coursebook with Digital Access (2 Years)
Book
05/2021
4th Edition
Cambridge University Press
€82.50
Shipment within 15-20 days
Previous edition
Peter Stimpson | Alastair Farquharson
Cambridge International AS and A Level Business Studies Coursebook with CD-ROM
Book
05/2010
2nd Edition
Cambridge University Press
€41.91
Article exhausted; check for reprint
Content
Introduction; Unit 1. Business and its Environment: 1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. Business structure (A Level); 7. Size of business (A Level); 8. External influences on business activity (A Level); 9. External economic influences on business behaviour (A Level); Unit 2. People in Organisations: 10. Management and leadership; 11. Motivation; 12. Human resource management (HRM); 13. Further Human resource management (HRM) (A Level); 14. Organisation structure (A Level); 15. Business communication (A Level); Unit 3. Marketing: 16. What is marketing?; 17. Market research; 18. The marketing mix - product and price; 19. The marketing mix - promotion and place; 20. Marketing planning (A Level); 21. Globalisation and international marketing (A Level); Unit 4. Operations and Project Management: 22. The nature of operations; 23. Operations planning; 24. Inventory management; 25. Capacity utilisation (A Level); 26. Lean production and quality management (A Level); 27. Project management (A Level); Unit 5. Finance and Accounting: 28. Business finance; 29. Costs; 30. Accounting fundamentals; 31. Forecasting and managing cash flows; 32. Costs (A Level); 33. Budgets (A Level); 34. Contents of published accounts (A Level); 35. Analysis of published accounts (A Level); 36. Investment appraisal (A Level); Unit 6. Strategic Management: 37. What is strategic management? (A Level); 38. Strategic analysis (A Level); 39. Strategic choice (A Level); 40. Strategic implementation (A Level); Unit 7: 41. Preparing for your examinations (A Level); Index.