How to Plan and Execute Strategy
Description
Strengthen your competitive advantage with a flawless corporate strategy
How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:
- Define your businesses
- Know your market
- Understand your opportunities and threats
- Set feasible goals and objectives
- Create the strategies to achieve your objectives
- Identify and set priorities
- Write your business plan
- Get the right people
- Communicate the strategy and obtain commitment
- Integrate across functions
- Execute with discipline
- Monitor results, evaluate, and react
Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.
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Persons
Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr. are graduate business professors with diversified management experience. They have authored and coauthored a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.