How to Plan and Execute Strategy
24 Steps to Implement Any corporate Strategy Successfully
Published on 16. December 2006
Book
Hardback
128 pages
978-0-07-148437-4 (ISBN)
Description
Strengthen your competitive advantage with a flawless corporate strategy
How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:
Define your businessesKnow your marketUnderstand your opportunities and threatsSet feasible goals and objectivesCreate the strategies to achieve your objectivesIdentify and set prioritiesWrite your business planGet the right peopleCommunicate the strategy and obtain commitmentIntegrate across functionsExecute with disciplineMonitor results, evaluate, and react
Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.
How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:
Define your businessesKnow your marketUnderstand your opportunities and threatsSet feasible goals and objectivesCreate the strategies to achieve your objectivesIdentify and set prioritiesWrite your business planGet the right peopleCommunicate the strategy and obtain commitmentIntegrate across functionsExecute with disciplineMonitor results, evaluate, and react
Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.
More details
Series
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Illustrations
24 Illustrations
Dimensions
Height: 203 mm
Width: 132 mm
Thickness: 15 mm
Weight
259 gr
ISBN-13
978-0-07-148437-4 (9780071484374)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Wallace Stettinius is a visiting lecturer at the University of Virginia's Darden Graduate School of Business Administration.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Jacqueline L Doyle is a visiting assistant Professor at the University of Virginia's Darden Graduate School of Business Administration.
John L Colley, Jr. is a professor at the University of Virginia's Darden Graduate School of Business Administration.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Jacqueline L Doyle is a visiting assistant Professor at the University of Virginia's Darden Graduate School of Business Administration.
John L Colley, Jr. is a professor at the University of Virginia's Darden Graduate School of Business Administration.
Content
1. Planning and executing strategy
2. Manage strategically
3. Follow the logic
4. Assess your readiness
5. Plan to plan
6. Define your business
7. Assess your situation
8. Understand your model
9. Know your market
10. Assess the terrain
11. Understand opportunities and threats
12. Set feasible goals
13. Strategize for goals
14. Set priorities
15. Pursue your purpose
16. Follow your mission
17. Write the business plan
18. Write the annual plan
19. Get the right people
20. Obtain commitment
21. Align with strategy
22. Work across functions
23. Execute with discipline
24. Monitor and improve
25. Learn, change, institutionalize
2. Manage strategically
3. Follow the logic
4. Assess your readiness
5. Plan to plan
6. Define your business
7. Assess your situation
8. Understand your model
9. Know your market
10. Assess the terrain
11. Understand opportunities and threats
12. Set feasible goals
13. Strategize for goals
14. Set priorities
15. Pursue your purpose
16. Follow your mission
17. Write the business plan
18. Write the annual plan
19. Get the right people
20. Obtain commitment
21. Align with strategy
22. Work across functions
23. Execute with discipline
24. Monitor and improve
25. Learn, change, institutionalize