International Retailing
Published on 1. January 1998
Book
Hardback
612 pages
978-1-56367-103-6 (ISBN)
Description
International Retailing provides a framework for understanding how different legal, social and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles their environments and retail strategies.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
illustrations
Dimensions
Height: 235 mm
Width: 187 mm
Thickness: 46 mm
Weight
1225 gr
ISBN-13
978-1-56367-103-6 (9781563671036)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Brenda Sternquist
International Retailing
Book
10/2007
2nd Edition
Fairchild Books
€114.09
Article is exhausted; no reprint
Person
Brenda Sternquist is a merchandising management professor at Michigan State University's department of Human Environment and Design. She was awarded the 2004 Outstanding Retailer Education Award from the Center for Retailing Studies at Texas A&M University. She was a speaker at the 2nd annual Greater China Supply Chain Forum where she discussed the redesign of distribution for China's highway system and logistics infrastructure.
Content
OVERVIEW * Internationalisation of Retailing * International Culture and Human Behaviour * Retailing in Developing Countries * Licensing, Franchising and Strategic Alliances * Retailing in Multinational Markets RETAILING IN NORTH AMERICA * United States * Mexico and Canada RETAILING IN EUROPE * The United Kingdom, the Netherlands and Belgium * Germany and France * Spain, Italy, Greece and Portugal * Central and Eastern Europe RETAILING IN ASIA * Japan * Overseas China * The People's Republic of China REGIONALISATION INTERNATIONALISATION OF RETAILING * Prognosis for the Future TEXT FEATURES * Detailed Instructor's Guide prepared by Linda S. Niehm and Vanessa Wickliffe of Michigan State University NEW TO THIS EDITION * New chapters covering dress and relationsips, modesty and immodesty, and technological change * Sixty-seven new readings, some previously printed in publications such as The New York Times, Essence, and Psychology Marketing, and others written for this collection * New and updated visuals from popular magazines, newspapers and scholarly journals * Updated examples, references and learning activities OTHER TEXT FEATURES * Instructorr's Guide includes an outline of concepts presented in each chapter, listings of the readings cross referenced to general topics, and methods of implemeting readings in the classroom