Marketing Channels
5th Edition
Published on 6. December 1995
Book
Paperback/Softback
576 pages
978-0-13-242793-7 (ISBN)
Description
This fifth edition of "Marketing Channels" shows students how to maintain effective relationships among channel members and how to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service - both for the end-users they serve and the organisations that comprise them.
More details
Edition
5th edition
Language
English
Place of publication
New York
United States
Publishing group
Taylor & Francis Inc
Target group
Professional and scholarly
Dimensions
Height: 177 mm
Width: 233 mm
Thickness: 25 mm
Weight
847 gr
ISBN-13
978-0-13-242793-7 (9780132427937)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
01/2001
6th Edition
Pearson
Unfortunately, price unknown
No shipping information available
Content
I. An Overview. Marketing Channels: Structure, Functions and Relationships. II. Channel Structure Retailing: Critical Elements and Strategic Issues. Channel Intermediaries: Wholesaling. Logistics of Distribution: Structure and Strategy. III. Channel Design and Planning. Channel Planning: Designing Channel Systems. Organizational Patterns in Marketing Channels. IV. Channel Management. Managing Marketing Channels. Marketing Channel Policies and Potential Legal Constraints. Information Systems and Channel Management. Assessing Marketing Channel Performance. V. International Dimensions. International Marketing Channels.