The Land of Ad
The Travels and Tribulations of a TV Commercials Director
Published on 30. June 2016
Book
Paperback/Softback
276 pages
978-1-78132-507-0 (ISBN)
Description
A wild ride through the mad world of advertising as seen through the eyes (and the lens) of a TV ad director as he battles with the bacchanalian behaviour of film crews and ad agencies at home and abroad. From pistol-whipping incidents in Prague to hallucinating young creatives on safari, this joyous journey in the Land of Ad takes us from the snowy wastes of Iceland to the arid deserts of Jordan, the Australian outback to the hills of Hollywood, and the African tundra to Brighton seafront. The author's storyboards and drawings decorate each chapter along with handy film-making and directing tips, advertising theories and analyses (just to add some academic weight to what is otherwise a light-hearted tome). Enjoy the ride and have a good trip!
More details
Language
English
Place of publication
Bristol
United Kingdom
Illustrations
89 b/w illustrations
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 15 mm
ISBN-13
978-1-78132-507-0 (9781781325070)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
07/2016
SilverWood Books Ltd
€38.56
Article is exhausted; no reprint
Person
Mike Stephenson has been in the advertising business for over forty years, starting out in agencies as an Art Director, then graduating to Group Head, then Creative Director. He has worked in big international ad agencies as well as creative 'hotshops' and has gained a reputation for his highly creative television work, winning over one hundred major national and international awards including nine prestigious D&AD 'pencils'. He's regularly judged on various advertising awards juries and was elected to D&AD's Exec. Committee. After twenty years in agencies, Mike switched to directing, winning even more awards including two BAFTAs. He has directed over 300 commercials. Mike is born-and-bred advertising.