Communicating Strategically

Getting the right message to the right audience effectively takes strategic planning. This book lays the foundation for developing police communication plans that better support agencies' efforts to engage citizens in public safety issues. The authors begin by discussing the public perception of police and how it is shaped mostly through the media. They propose a new model of internal and external communication and develop a detailed strategic plan right down to the hiring and retention of personnel. Case studies from small, medium, and large police agencies are included.