The Product Manager's Toolkit
Methodologies, Processes, and Tasks in High-Tech Product Management
Book
Hardback
352 pages
978-0-07-163291-1 (ISBN)
Description
Product Manager's Toolkit provides prospective and novice product managers with the information and clear definitions they need to fully understand their role within an organization and then put their knowledge into practice. It presents a practical, comprehensive methodology that covers all aspects of product management, from tasks and processes to deliverables and roles.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
ISBN-13
978-0-07-163291-1 (9780071632911)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Gabriel Steinhardt is a recognized international high-tech product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity.
Content
1. Who is Driving Your Company? Different approaches to product delivery strategies which affect Product Management 2. Product Management Team Explores the challenges faced by high-tech product managers and proposes a solution to structure the responsibilities of the product management team 3. Product Definition Team Describes a market-focused product planning process for companies, and presents a solution to ultimately help products reach marketplace success 4. Crafting Market Requirements Demystifies the task of crafting quality market requirements using a comprehensive and structured methodology, called the "Procedural Requirements Management Model" 5. Concept of Marketing Provides insight into the concept, structure and elements of the marketing domain. 6. Value Marketing Model Describes the underlying concepts of the value marketing method and how to present, map and structure the process. 7. Extending Product Life Consumers and consumer goods. 8. Product Management Glossary Clear definitions that establish a common understanding, better internal cooperation, and standard corporate processes. Section II -- Description of the PMTK methodology's actual work deliverables and tasks, in the form of fill-in-the-blanks templates and guideline documents. 10. Product Planning Market Requirements; Product Requirements; Use Cases; Product Roadmap; Pricing Model; Win/Loss Analysis Questionnaire; Win/Loss Analysis Report; Customer Visit 11. Product Marketing Business Case; Competitor Analysis; Product Comparison; Corporate Mission; Product Positioning; Sales Axioms; Problem/Solution/Feature/Benefit; Unique Selling Proposition; Market Plan; Company Profile; Product Backgrounder; Collateral Matrix; Lead Generation; Press Release Questionnaire 12. Process Efficiency Meeting Rules; Management by Objectives; Decision Making; Deliverable Sign-Off; Generic Document; Gap Analysis; Performance Review 13. Career Development Curriculum Vitae; Professional Development Plan 14. Team Management Role Descriptions; Job Description; Interview Process 15. PMTK Methodology PMTK Implementation Plan