Perfect Pitch
The Art of Selling Ideas and Winning New Business
Published on 8. December 2006
Book
Hardback
288 pages
978-0-471-78976-5 (ISBN)
Description
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Reviews / Votes
"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)More details
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
sewn/stitched
Paper over boards
With dust jacket
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 20 mm
Weight
576 gr
ISBN-13
978-0-471-78976-5 (9780471789765)
Schweitzer Classification
Person
JON STEEL is an accidental advertising professional, a co-creator of the famous "got milk?(r)" ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world's largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UK's most popular and enduring children's television program.
Content
Introduction: An Audience with Steve Jobs.
Chapter 1. Presentation Crime: Why Most Presentations Fail.
Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson.
Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World's Best Presenters.
Chapter 4. Making Connections: Planning the Perfect Pitch.
Chapter 5. Trevor's Sledgehammer: Crating room for Thought.
Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly.
Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch.
Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More.
Chapter 9. The Perfect Pitch: London's Winning bid for the 2012 Olympic Games.
Acknowledgments.
Bibliography.
Index.
About the Author.