Unlocking the Hidden Potentials of Organization Through Merging of Humans and Digitals
Description
This book contains a selection of extended and peer-reviewed high-quality research papers presented at the XIX International Symposium of Organizational Sciences-SymOrg 2024, held in Zlatibor, Serbia, from 12 to 15 June 2024. The unique characteristics of modern digital technologies, when combined with human capabilities, have the potential to unlock hidden organizational value. Yet, realizing this potential requires more than the mere adoption of advanced tools; it demands a multidimensional and integrative approach-one that is thoroughly examined throughout this book. Contributing authors offer cutting-edge insights into a wide range of topics, including e-business, financial innovations, marketing and communication, human resource management, project management, and quality management and standardization. This book serves as an invaluable resource for professionals, researchers, academic institutions, and all those interested in the latest developments in organizational sciences.
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Content
Competition Between Ecosystems in the Digital Economy: Challenges and Policy Adaptations.- Integrated state audit: a comprehensive approach.- Review of Empirical Studies on FinTech.- Mind the Gap: Constraints and Prospects of Neuromarketing and Consumer Neuroscience.- Harnessing Social Networks for Brand Strategy.- How Consumer Environmental Awareness Influences the Effectiveness of Green Advertising? Evidence from Serbia.- Human-Centred Digital Marketing: Emerging Trends and Practical Applications.- Insights into Gen-Z Values for affective Human Resource Management.- Gen Z Career Choices: A Cross-Country Analysis of Key Drivers.- AI-powered Onboarding Process: A Gamechanger for Onboarding Success and Outcomes.- The Role of Strategic HRM in Change Leadership: Driving Organizational Transformation.