D2D - Dinosaur to Dynamo
How 20 Old Economy Companies are Winning in the New Economy
1st Edition
Published on 10. April 2001
Book
Hardback
VIII, 232 pages
978-1-84112-136-9 (ISBN)
Description
D2D relates the stories, and lessons, of 20 companies that moved from supposedly moribund occupants of the Old Economy to over-achievers of the New. Details how firms such as Levi Strauss have succeeded in the New Economy after confronting and obliterating the stifling constraints of outmoded corporate cultures; how companies including Merck set up their e-businesses as separate operating units, achieving greater profitability in both Net-based and traditional lines of business; how supposedly outmoded "intermediaries" such as distributor W.W.Grainger have exploited the Web to win more and bigger orders and increased market share.
David Stauffer presents a ground-level perspective on the real-world challenges company leaders face to align their firms with the realities of the New Economy. It explains how these leaders successfully exploit the emerging technologies of the Internet age, meshing them with the traditional strengths of their long-standing enterprises.
It tells how these top executives have successfully coped with various upheavals instigated by the New Economy - not just the well documented rise of e-commerce, but
also developments such as global production and selling, instant worldwide information sharing, mass customisation, and complex e-networks of suppliers, customers, and
strategic partners.
Most importantly, D2D extracts from the stories the critical lessons of Old-to-New-Economy transformation and tells how readers can make the same techniques work in their own organisations. It's a must-read for any manager faced with
the business challenges of the digital age.
David Stauffer presents a ground-level perspective on the real-world challenges company leaders face to align their firms with the realities of the New Economy. It explains how these leaders successfully exploit the emerging technologies of the Internet age, meshing them with the traditional strengths of their long-standing enterprises.
It tells how these top executives have successfully coped with various upheavals instigated by the New Economy - not just the well documented rise of e-commerce, but
also developments such as global production and selling, instant worldwide information sharing, mass customisation, and complex e-networks of suppliers, customers, and
strategic partners.
Most importantly, D2D extracts from the stories the critical lessons of Old-to-New-Economy transformation and tells how readers can make the same techniques work in their own organisations. It's a must-read for any manager faced with
the business challenges of the digital age.
Reviews / Votes
"Mr. Stauffer...has assembled a fascinating menageries of 20 businesses that have taken to e--business with great success" (New York Times June 24, 2001) one of the best business books of 2001 (getAbstract, 15 January 2002)More details
Person
DAVID STAUFFER is a business writer who heads the corporate writing firm Stauffer Bury Inc., Red Lodge, Montana. He is the author of books on AOL and Cisco, dozens of articles in leading business periodicals, and hundreds of annual reports and other corporate communications. To contact David, you can email him at sbi@wtp.net.
Content
Foreword: Why These 20 Are the D2D Companies Introduction: New Life in the "Different" Economy NEW LIFE IN TRADITIONAL STRENGTHS Merck--Medco: Technology used for more than its own Sake Eaton Aeroquip: E--commerce melded to oneness with the value chain Powell's Books: Existing structure can be a blessing in disguise Snap--on Incorporated: Net strategy soars with pro--intermediation N--Bar Land Cattle Company: A value proposition overcomes commoditization PEOPLE TURNED LOOSE WITH TECHNOLOGY Inditex, SA: A clothier weaves a digital Web worldwide Enron Corporation: Fueled by the Internet, a high--energy outfit soars Resenbluth International: Technology in service to empowerment and emotion SEE THE FUTURE, MAKE IT HAPPEN iSteelAsia.com Ltd.: Be quick and be big DoveBid, Inc.: The best thing in auctioning since the microphone Cemex, SA: Daring to go digital cements customet relationships Antevia Inc.: A company that happens to embrace the Web CLICKS THAT BOOST BRICKS Charles Schwab Corporation: The best of high touch and high tech Tesco PLC: With clicks at home and bricks abroad, a grocer goes global Office Depot: Joy (and profit) in a wonderfully integrated infrastructure Quality Transmission Service: Auto repair doesn't have the best reputation TAKING TRANSFORMATION FROM THE TOP Bertelsmann AG: Overcoming culture to generate Internet speed Ford Motor Company: An icon of heavy metal reaches for the ether Eastman Chemical Company: an industry middleweight bulks up on the Net General Electric Company: after late arrival, this elephant's dancing fastest dancing fastest Conclusion: What It Takes to Make It in Our Digital Age Afterword: 60 Leader's Lessons From 20 Dynamo Companies Notes Index