Business the Sun Way
Secrets of a New Economy Megabrand
Published on 14. January 2002
Book
Paperback/Softback
XII, 178 pages
978-1-84112-152-9 (ISBN)
Description
Sun Microsystems was founded in 1982. Since then it has risen from an unknown workstation supplier to arguably the new economy's biggest brand. As we move to a networked world, Sun is there with the products and services driving the change. But the Sun story is about more than software and hardware. It is about the tenacity and drive which helped Sun take on the big guns of Silicon valley and win. It is about the inspired and gutsy leadership of Scott McNealy. Unorthodox, radical, cool, even downright arrogant, Sun is the model start up success. Now Business the Sun Way brings these lessons to any business or entrepreneur. From fantastic customer service to constant innovation, and from speaking your mind to betting on the future, these are the secrets for the next generation of winners.
More details
Person
DAVID STAUFFER is a business writer who heads the corporate writing firm Stauffer Bury Inc., Red Lodge, Montana. He is the author D2D Dinosaur to Dynamo: How 20 established companies are winning in the new economy as well as books on AOL and Cisco and dozens of articles in leading business periodicals.
Content
Preface; Introduction - Enduring Lessons From a Startling Success; One - Know Where You're Going to Get There; Two - Sell the Vision to Make It Happen; Three - Launch Teamwork From the Top; Four - Thrive in the New Age of Openness; Five - Take the Shape That Works for Customers; Six - Be More Reliable Than Dial Tone; Seven - Win Big Rewards With Bold Risks; Eight - Stay True; Nine - Love-Hate Thine Enemy; Ten - Practice Fundamentals - Beginning With Fun; How to Succeed the Sun Way; Last Word; Index