Business the Cisco Way
Secrets of the Company that Makes the Internet
Published on 1. June 2000
Book
Paperback/Softback
XII, 244 pages
978-1-84112-089-8 (ISBN)
Description
Make Your Passion Your Business. Preach It Always Everywhere Win the World with E-commerce Use the Net to Revolutionize Internal Operations But People Before Products, Profits, and Everything Else Listen Constantly to Customers Serve Your Core Customers from Start to End-to-End Look to Lead in Every Line of Business Buy Right to Grow like Gangbusters If You Don't Buy 'Em, Join 'Em Resist Complacency that can Accompany Success "An expert writer expertly unravels an expert company. Stauffer's Nothing But Net provides powerful insights and practical wisdom for achieving greatness in today's wild marketplace." CHIP R. BELL Co-Author, Beep Beep! Competing in the Age of the Road Runner "If you want to succeed in business today, there are a handful of companies you need to emulate. Dell, Intel, Oracle and most important of all, Cisco. David Stauffer tells the Cisco story in a memorable way." AL RIES , Author of Focus and The 22 Immutable Laws of Branding
Reviews / Votes
"Business the Cisco Way is accessible and highly readable. You know immediately what the company stands for and how it sees its role in the wider world." (Accounting and Business, July 2000)More details
Person
David Stauffer is a business writer who heads the corporate writing firm Stauffer Bury Inc. His dozens of articles on business and personal management have appeared in Harvard Management Update, Across the Board, The Wall StreetJournal, and other business periodicals. Send e--mail to sbi@wtp.net.
Content
Preface; Introduction: Cisco: The Company That's Been Where Yours Is Going; One: Make Your Passion Your Business; Two: Win the World with E-Commerce; Three: Use the Net to Revolutionize Internal Operations; Four: Put People First; Five: Listen Constantly To Customers; Six: Serve Your Core Customers; Seven: Look to Lead in Every Line of Business; Eight: Buy Right To Grow Like Gangbusters; Nine: If You Don't Buy 'Em, Join 'Em; Ten: Fight Complacency That Can Accompany Success; How to Succeed the Cisco Way; Last Word: Whither Cisco, the Internet, and You?; Index.