Business the AOL Way
Secrets of the World's Most Successful Web Company
Published on 3. April 2000
Book
Paperback/Softback
200 pages
978-1-84112-088-1 (ISBN)
Description
Reveals the secrets, deals, schemes and dreams of AOL. Stauffer charts the rise of the icon and takes a sideways look at how they rose from nowhere to become so powerful.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Dimensions
Height: 216 mm
Width: 137 mm
Weight
290 gr
ISBN-13
978-1-84112-088-1 (9781841120881)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Preface Introduction One: Go Into Everybody's Business Two: Give Your Business a Human Face Three: Never be Dissuaded From Pursuing Your Dream Four: KISS! Five: Ignore "Irrelevant" Experts - Customers Rule! Six: Don't Shy From a Fight.. Seven: ..or Hesitate to Sleep with the Enemy Eight: Leverage Successes, Build Your Brands Nine: Admit Mistakes and Grow Forwards Ten: Get to the Future Today How to Succeed the AOL Way Last Word: A Headlong Rush Into the Unknown Index.