Starting a New Design Firm, or Risking it All!
Published on 22. April 1994
Book
Hardback
344 pages
978-0-471-58576-3 (ISBN)
Description
Although many design professionals want their own firms, they do not have the knowledge necessary to create a new business. This volume aims to motivate and inspire as well as to instruct the reader in the general concerns of setting up a design practice. Inclusive in the text are many examples of forms and charts for self-evaluation and samples of marketing plans, strategic plans and proposals.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 263 mm
Width: 182 mm
Weight
716 gr
ISBN-13
978-0-471-58576-3 (9780471585763)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Partial table of contents:; DEFINING TRUE LEADERSHIP; Why Leadership Is Important; Mastering Yourself; PUTTING THE PLAN IN PLACE; Gather All the Pieces; Outlining the Process; STRATEGIC PLANNING SESSION; A Vision to Pursue; Mission Impossible?; Developing an Effective Marketing Plan; Researching Future Markets; How to Deal with a Banker; Creating the Community; THE NEXT STEP, ACTION!; Getting the Ball Rolling; The Client Focus; Your Image and Your Price; Tackling the Feds; Limiting Your Liability; Networking, Networking, Networking; Appendices; Index.