Starting Your Business

Running their own business is a dream shared by many people, albeit one which often goes unrealized because the complexity of business start-up puts off would-be entrepreneurs even before they begin. This text will take you through each of the steps and processes involved in creating, setting up and operating a small business. It provides practical advice on every aspect of starting up, from preparing a business plan and launching the venture, to devising effective marketing strategies and selling techniques and offers clear jargon-free advice on financial matters, from raising the necessary finance and controlling cash flow, to accounting practice and dealing with Customs and Excise and the Inland Revenue. Packed with hints and tips, this book aims to help you avoid the mistakes that most often contribute to business failure.