Media Relations
Published on 9. November 2006
Book
Paperback/Softback
280 pages
978-0-19-555734-3 (ISBN)
Description
Media and Public relations combines practical hands-on strategies with firm grounding in the theories of media relations. To successfully integrate theory and practice, the text uses case studies as the basis of theoretical argument. ^br ^br The text examines how communications practitioners deliver messages to the media, how the media receives the messages and how the media deals with the message prior to dissemination to the public. ^br ^br It takes a comprehensive look at the different types of media in Australia and examines how to compose media material for specific types of media. It provides a comprehensive guide to media relations, including how to prepare media material for a diverse range of clients and how to measure the success of the message delivery and the media campaign.
More details
Language
English
Place of publication
Melbourne
Australia
Publishing group
Oxford University Press Australia
Target group
College/higher education
Illustrations
numerous halftones
Dimensions
Height: 245 mm
Width: 171 mm
Thickness: 16 mm
Weight
484 gr
ISBN-13
978-0-19-555734-3 (9780195557343)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Richard Stanton is Lecturer in the Department of Media and Communications, The University of Sydney. He has worked as a newspaper journalist, reporter, sub editor and editor, and on national and international business magazines and journals. He has published B2B magazines and worked as a correspondent for international specialist publications. He has worked in the fields of political and corporate public relations with clients in government, politics,
manufacturing, trade, information technology and agribusiness.
manufacturing, trade, information technology and agribusiness.
Content
ContentsIntroduction: Building relationships, framing issuesPart One Theories and campaign models Two theories of media relations Media relations campaigns: defining campaign strategies and models Part Two Elements of media relations Tactical approaches for successful media relations. Writing client prose Developing media relationships around news Part Three Organisations and the basis of practice Framing the story in a corporate campaign Government and politics Community, not-for-profit, and interest groups Timelines and budgets Part Four Evaluation and assessment Risk, uncertainty, and crisis: how to identify and manage them Measuring successful relationships: approaches to research methods Conclusions