Marketing
12th Edition
Published on 1. January 2001
Book
Hardback
704 pages
978-0-07-366031-8 (ISBN)
Description
This work contains a look at how companies are making technology an important part of their successful strategies. Other themes such as global marketing, customer relationships, small business and entrepreneurship are covered.
More details
Edition
12th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 230 mm
ISBN-13
978-0-07-366031-8 (9780073660318)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Michael J. Etzel | William J. Stanton | Bruce J. Walker
Marketing: With Student CD-ROM and PowerWeb
Book
07/2003
13th Edition
McGraw Hill Higher Education
€55.87
Article not available
Persons
Content
Part 1 The field of marketing: overview of marketing; the dynamic marketing environment; global markets and marketing. Part 2 Identifying and selecting markets: consumer markets and buying behaviour; business markets and business buying behaviour. (Part contents).