Customer Value Strategy
Book
Paperback/Softback
256 pages
978-1-57718-038-8 (ISBN)
Description
Customer Value Strategy describes the latest issues as well as current and future tactics in understanding the power of the customer and implementing strategies to complement this power. Designed for students and professors in degree courses, the book also serves practitioners in industry and continuing education programs. The book offers discussions on international competition, organizational culture and cultural change, the power of stakeholder groups, analysis of customers and process management and process reengineering.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
ISBN-13
978-1-57718-038-8 (9781577180388)
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Schweitzer Classification
Content
International competition and customers' power; organizational stakeholders; identification and analysis of customers; understanding customer value; process management and process re-engineering; supporting functional strategies; the role of the executive in the customer focused firm; customer value focused organizational culture; change to customer value focus.