Economic and Management Research
Published on 14. August 2014
Book
Paperback/Softback
416 pages
978-0-19-904930-1 (ISBN)
Description
Economic and Management Research is a step-by-step guide to doing research. It guides students systematically through the research process by helping them to plan a research project, execute the research by using the best methodology and report on the findings. The book focuses on both quantitative and qualitative research methods, as well as mixed methods.
More details
Language
English
Place of publication
Goodwood
South Africa
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 239 mm
Width: 165 mm
Thickness: 15 mm
Weight
422 gr
ISBN-13
978-0-19-904930-1 (9780199049301)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Peet Venter is in the Department of Business Management at Unisa.
Pierre Joubert is in the Bureau of Market Research at Unisa.
Lilla Stack is in the Department of Accounting at Rhodes University.
Deon Tustin is in the Bureau of Market Research at Unisa.
Pierre Joubert is in the Bureau of Market Research at Unisa.
Lilla Stack is in the Department of Accounting at Rhodes University.
Deon Tustin is in the Bureau of Market Research at Unisa.
Content
PART 1: PLANNING; 1. INTRODUCTION TO RESEARCH; 2. THE RESEARCH PROBLEM; 3. THE LITERATURE REVIEW; 4. THE RESEARCH PROPOSAL; PART 2: DOING; 5. RESEARCH DESIGN; 6. QUANTITATIVE DATA COLLECTION; 7. ANALYSING AND INTERPRETING QUANTITATIVE DATA COLLECTION; 8. QUALITATIVE DATA COLLECTION; 9. ANALYSING AND INTERPRETING QUALITATIVE DATA; PART 3: REPORTING; 10. RESEARCH REPORTING; 11. ACADEMIC LITERACY