
Web Site Usability
A Designer's Guide
Morgan Kaufmann (Publisher)
Published on 17. November 1998
Book
Paperback/Softback
176 pages
978-1-55860-569-5 (ISBN)
Description
"Web Site Usability: A Designer's Guide" is a report that every person involved in Web design, commerce, or online marketing will want to have. This book is, undoubtedly, the most comprehensive data demonstrating how Web sites actually work when users need specific answers. Researched and compiled by User Interface Engineering, the results are written in an easy to understand style, illustrating the need to make Web sites useful, not complicated. This book is based on an extensive study of actual users-not theory, not graphic design principles, and not new tricks to make a "cool" Web site. It demonstrates how people actually navigate and extract information on Web sites and offers guidance for evaluating and improving the usability of Web sites.
Reviews / Votes
Without a doubt, the most important book I've read this year on Web design is Web Site Usability: A Designer's Guide. The book is easy to read and full of relevant information.--Bill Skeet Chief Designer, Knight-Ridder New Media Even experienced Web designers should read these usability findings about 11 different site designs. Competitive usability testing is one of the most powerful ways of learning about design and this book will save you hours of lab time.----Dr. Jakob Nielsen, Nielsen Norman Group This report challenges many of my assumptions about Web design, but that's a good thing. We're still babes in the woods, crawling along trying to distinguish the trees from the forest. Any sign posts are helpful, right now.--Mary Deaton, KNOWware "Web Site Usability is great reading for anyone involved in Web publishing." - CurrentsMore details
Series
Language
English
Place of publication
San Francisco
United States
Publishing group
Elsevier Science & Technology
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 229 mm
Width: 178 mm
Weight
336 gr
ISBN-13
978-1-55860-569-5 (9781558605695)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Jared M. Spool, Principal Investigator, is with User Interface Engineering, a consulting firm specializing in product usability and design. User Interface Engineering's mission is to empower product development teams to build applications that meet the needs of their users by providing critical data for creating designs and products that work. Carolyn Snyder is an internationally recognized usability consultant with 10 years of experience in usability and another 10 as a software engineer and project manager. She has taught usability testing and paper prototyping to development teams at dozens of companies. She is co-author of Web Site Usability: A Designers Guide and E-Commerce User Experience.
Content
Contents Foreword Purpose of this Report Acknowledgments Part 1: Research Results 1. Web Site Usability: The Big Picture 2. Getting Around: Navigation 3. Getting Around: Links 4. Within-Site Searching 5. The Difficulty of Comparisons 6. Readability and Page Layout 7. Graphic Design on the Web 8. User Preference Part 2: Site Scrapbook 9. Edmund's 10. Hewlett Packard 11. WebSaver 12. Travelocity 13. Inc. 14. C|net 15. Fidelity 16. Disney Part 3: Testing Sites 17. How We Tested Web Sites User Interface Engineering