Franchising
Pathway to Wealth Creation (paperback)
Published on 21. November 2007
Book
Paperback/Softback
256 pages
978-0-7686-8206-9 (ISBN)
Description
Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system of Jiffy Lube franchises, the executive who grew Dunkin' Donuts by 1,000%, and the franchising expert at the world's #1 franchise bank lender. This remarkable team covers every step from assessment through cashing out, every element of the product/service delivery system, and every facet of the franchisee/franchisor relationship.
More details
Persons
Stephen Spinelli, Jr. co-founded Jiffy Lube International, the franchise that revolutionized automotive quick service. He then purchased two Jiffy Lube franchises and grew to become Jiffy Lube's largest franchisee, with 47 stores that posted 39 consecutive profitable quarters. He later served as national leader, founder, chairman, and CEO of America Oil Change Corporation. At Babson College, he currently serves as Assistant Professor in Entrepreneurial Studies, Chairman of the Entrepreneurship Division, and Director of both the Arthur M. Blank Center for Entrepreneurship and the Franchise Institute.
Robert M. Rosenberg, CEO of Dunkin' Donuts for 35 years, led the firm's growth from 300 units to over 3,000. He currently serves on the Board of Directors of Sonic, America's Drive-In. He is a member of the International Franchise Association's Hall of Fame.
Sue Birley is an acclaimed scholar of entrepreneurship and a former director at National Westminster Bank, the world's largest franchise lender. With Stephen Spinelli, Jr., she co-authored Franchising Your Way to Riches: An Analysis of Value Creation in Public Franchisors.
Robert M. Rosenberg, CEO of Dunkin' Donuts for 35 years, led the firm's growth from 300 units to over 3,000. He currently serves on the Board of Directors of Sonic, America's Drive-In. He is a member of the International Franchise Association's Hall of Fame.
Sue Birley is an acclaimed scholar of entrepreneurship and a former director at National Westminster Bank, the world's largest franchise lender. With Stephen Spinelli, Jr., she co-authored Franchising Your Way to Riches: An Analysis of Value Creation in Public Franchisors.
Content
1. Franchising as Entrepreneurship.
2. The Franchise Relationship Model.
3. The Wealth-Creating Power of Franchising.
4. Service Delivery System and Real Estate.
5. Service Delivery System and Monitoring and Control.
6. Service Delivery System and Marketing.
7. Transaction Analysis.
8. Financial Analysis.
9. The Dynamics of the Franchise Relationship.
10. Franchising and the Law.
11. International Aspects of Franchising.
12. The Harvest.
2. The Franchise Relationship Model.
3. The Wealth-Creating Power of Franchising.
4. Service Delivery System and Real Estate.
5. Service Delivery System and Monitoring and Control.
6. Service Delivery System and Marketing.
7. Transaction Analysis.
8. Financial Analysis.
9. The Dynamics of the Franchise Relationship.
10. Franchising and the Law.
11. International Aspects of Franchising.
12. The Harvest.