
The Norm Chronicles
Stories and numbers about danger
Profile Books Ltd (Publisher)
Published on 30. May 2013
Book
Paperback/Softback
336 pages
978-1-84668-620-7 (ISBN)
Description
Meet Norm. He's 31, 5'9", just over 13 stone, and works a 39 hour week. He likes a drink, doesn't do enough exercise and occasionally treats himself to a bar of chocolate (milk). He's a pretty average kind of guy. In fact, he is the average guy in this clever and unusual take on statistical risk, chance, and how these two factors affect our everyday choices. Watch as Norm (who, like all average specimens, feels himself to be uniquely special), and his friends careful Prudence and reckless Kelvin, turns to statistics to help him in life's endless series of choices - should I fly or take the train? Have a baby? Another drink? Or another sausage? Do a charity skydive or get a lift on a motorbike?
Because chance and risk aren't just about numbers - it's about what we believe, who we trust and how we feel about the world around us. What we do, or don't do, has as much do with gut instinct as hard facts, with enjoyment as understanding. If you've ever wondered what the statistics in tabloid scare stories really mean, how dangerous horse-riding is compared to class-A drugs, or what governs coincidence, you will find it all here.
From a world expert in risk and the bestselling author of The Tiger That Isn't (and creator of BBC Radio 4's More or Less), this is a commonsense (and wildly entertaining) guide to personal risk and decoding the statistics that represent it.
Because chance and risk aren't just about numbers - it's about what we believe, who we trust and how we feel about the world around us. What we do, or don't do, has as much do with gut instinct as hard facts, with enjoyment as understanding. If you've ever wondered what the statistics in tabloid scare stories really mean, how dangerous horse-riding is compared to class-A drugs, or what governs coincidence, you will find it all here.
From a world expert in risk and the bestselling author of The Tiger That Isn't (and creator of BBC Radio 4's More or Less), this is a commonsense (and wildly entertaining) guide to personal risk and decoding the statistics that represent it.
Reviews / Votes
A very funny book ... this is one of those maths books that claims to be self-help, and on the evidence presented here, we are in dire need of it * Telegraph * Praise for Joe, the Only Boy in the World:'From this careful, serious book emerges a man with a quick wit and far-seeing eye for what makes life so peculiar ... Joe stands out as a work of rare enlightenment * Seven * A witty, insightful, educational and wholly original book - and a wonderful achievement. Read it! -- Tim Harford, author of "The Undercover Economist" and presenter of "More or Less" on BBC Radio 4 Fascinating -- John Harding * Daily Mail * A fast-paced, whizz-bang style -- Iain Finlayson * The Times * Helping people make sense of the barrage of confusing (and often misrepresented) statistics that riddle every day is a noble goal. Making the process enjoyable is a real achievement. * The Economist * The statistics are presented with admirable lucidity, using an ingenious method devised by the authors, and may serve to reassure more neurotic readers ... Witty and illuminating, The Norm Chronicles is essential reading for anyone wanting to know whether they should try skydiving, or accept that third glass of wine -- Orlando Bird * Financial Times * Illuminating ... eye-catching ... a real achievement * The Economist *
More details
Edition
Main
Language
English
Place of publication
London
United Kingdom
Product notice
Paperback (UK-trade)
Dimensions
Height: 216 mm
Width: 135 mm
Thickness: 24 mm
Weight
405 gr
ISBN-13
978-1-84668-620-7 (9781846686207)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
05/2013
1st Edition
Profile Books Ltd
from
€13.39
Available for download
Persons
Michael Blastland is an author, journalist, and BBC Radio 4 broadcaster. He co-authored, with Andrew Dilnot, Profile's best-selling The Tiger that Isn't [9781861978394].
David Spiegelhalter OBE is Winton Professor of the Public Understanding of Risk in the Statistical Laboratory, University of Cambridge. He is a fellow of Churchill College, Cambridge and the Royal Society.
David Spiegelhalter OBE is Winton Professor of the Public Understanding of Risk in the Statistical Laboratory, University of Cambridge. He is a fellow of Churchill College, Cambridge and the Royal Society.