Web Analytics For Dummies
1st Edition
Published on 8. May 2007
Book
Paperback/Softback
388 pages
978-0-470-09824-0 (ISBN)
Description
Covers free and fee-based analytics tools
Don't miss another profitable opportunity -- find out what works and what doesn't
Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.
* Understand Web analytics lingo
*
Find out what visitors do at your site
*
Measure metrics that matter most
*
Spot where your traffic comes from
*
Reduce shopping cart abandonment
Don't miss another profitable opportunity -- find out what works and what doesn't
Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.
* Understand Web analytics lingo
*
Find out what visitors do at your site
*
Measure metrics that matter most
*
Spot where your traffic comes from
*
Reduce shopping cart abandonment
More details
Product info
PB
Edition
1., Auflage
Language
English
Place of publication
United States
Publishing group
John Wiley & Sons Inc
Target group
Professional and scholarly
Illustrations
Charts: 50 B&W, 0 Color; Screen captures: 100 B&W, 0 Color; Graphs: 50 B&W, 0 Color
Dimensions
Height: 23.6 cm
Width: 18.7 cm
Thickness: 2.1 cm
Weight
553 gr
ISBN-13
978-0-470-09824-0 (9780470098240)
Schweitzer Classification
Other editions
Additional editions
Pedro Sostre | Jennifer LeClaire
Web Analytics For Dummies
E-Book
07/2007
Wiley
€18.99
Available for download
Persons
Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.
Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.
Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.
Content
Introduction.
Part I: Getting Started with Web Analytics.
Chapter 1: Understanding Web Analytics.
Chapter 2: Steering Clear of Common Terminology Confusion.
Chapter 3: Getting Your Hands Dirty with Web Data.
Part II: Choosing the Right Web Analytics Solution.
Chapter 4: Web Analytics Tools You Can Use.
Chapter 5: Investing in Web Analytics Tools.
Chapter 6: Discovering Niche Solutions.
Part III: Searching for Statistical Treasure.
Chapter 7: Taking Out the Trash.
Chapter 8: Reviewing Site Referrers.
Chapter 9: Getting to Know Your Visitors.
Chapter 10: Identifying Your Most Important Pages.
Chapter 11: Key Performance Indicators Insights.
Part IV: Knowledge Is Power -- Making Analytics Work for You.
Chapter 12: Sifting through Search Data.
Chapter 13: Increasing Web Site Visibility.
Chapter 14: Revisiting Your Online Advertising Strategy.
Chapter 15: Chronicling Your Web Analytics History.
Chapter 16: Fine-Tuning Your Web Site.
Part V: The Part of Tens.
Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls.
Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business.
Chapter 19: Ten Web Analytics Best Practices.
Appendix: Web Analytics Glossary.
Index.
Part I: Getting Started with Web Analytics.
Chapter 1: Understanding Web Analytics.
Chapter 2: Steering Clear of Common Terminology Confusion.
Chapter 3: Getting Your Hands Dirty with Web Data.
Part II: Choosing the Right Web Analytics Solution.
Chapter 4: Web Analytics Tools You Can Use.
Chapter 5: Investing in Web Analytics Tools.
Chapter 6: Discovering Niche Solutions.
Part III: Searching for Statistical Treasure.
Chapter 7: Taking Out the Trash.
Chapter 8: Reviewing Site Referrers.
Chapter 9: Getting to Know Your Visitors.
Chapter 10: Identifying Your Most Important Pages.
Chapter 11: Key Performance Indicators Insights.
Part IV: Knowledge Is Power -- Making Analytics Work for You.
Chapter 12: Sifting through Search Data.
Chapter 13: Increasing Web Site Visibility.
Chapter 14: Revisiting Your Online Advertising Strategy.
Chapter 15: Chronicling Your Web Analytics History.
Chapter 16: Fine-Tuning Your Web Site.
Part V: The Part of Tens.
Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls.
Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business.
Chapter 19: Ten Web Analytics Best Practices.
Appendix: Web Analytics Glossary.
Index.