Research and Design for Fashion
4th Edition
Published on 12. August 2021
Book
Paperback/Softback
224 pages
978-1-350-13098-2 (ISBN)
Description
Fashion demands a steady flow of creative ideas. Research and Design for Fashion will guide you through the research techniques that could spark your next original collection.
With practical advice on designing effective moodboards, recycling existing garments and getting to know your customer, this new edition will help you master the research process and apply it to your own designs. There's also a wealth of advice through interviews with exceptional designers, including Christopher Raeburn, ThreeASFOUR and Magdalena Mikulicakova, as well as updated imagery of the research and design work behind both single garments and entire collections.
This fourth edition also explores how cultural events, historical anniversaries and sport influences can be the starting point for a collection. There's also more on creative ways of recording your findings and designing for menswear, childrenswear and gender-neutral clothing.
With practical advice on designing effective moodboards, recycling existing garments and getting to know your customer, this new edition will help you master the research process and apply it to your own designs. There's also a wealth of advice through interviews with exceptional designers, including Christopher Raeburn, ThreeASFOUR and Magdalena Mikulicakova, as well as updated imagery of the research and design work behind both single garments and entire collections.
This fourth edition also explores how cultural events, historical anniversaries and sport influences can be the starting point for a collection. There's also more on creative ways of recording your findings and designing for menswear, childrenswear and gender-neutral clothing.
Reviews / Votes
A solid foundation for design students to begin their creative journey in an informative and imaginative way, and which delves deep into contemporary issues of experimental cutting, sustainability and new technologies. This is an essential read for any student taking the first step into fashion education and the industry. -- John Lau, London College of Fashion, UKMore details
Series
Edition
4th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Illustrations
150 color illus
Dimensions
Height: 227 mm
Width: 155 mm
Thickness: 13 mm
Weight
494 gr
ISBN-13
978-1-350-13098-2 (9781350130982)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Richard Sorger | Simon Seivewright
Research and Design for Fashion
E-Book
07/2021
4th Edition
Bloomsbury Visual Arts
€29.99
Available for download
Richard Sorger | Simon Seivewright
Research and Design for Fashion
E-Book
07/2021
4th Edition
Bloomsbury Visual Arts
€29.99
Available for download
Persons
Richard Sorger is an associate professor and course leader for MA Fashion at Kingston University, UK. He has taught at all levels of fashion education from undergraduate to postgraduate for institutions such as Central Saint Martins, London College of Fashion, Middlesex University, and Nottingham Trent University.
Simon Seivewright exhibited his textiles at Premiere Vision in Paris and created trend and forecasting brochures for clients in Europe, Japan and America. As a freelance woven textile designer and stylist, Simon's clients included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, All Saints, BBC and London Fashion Week. Simon ran the successful fashion degree at Northbrook College, UK.
Simon Seivewright exhibited his textiles at Premiere Vision in Paris and created trend and forecasting brochures for clients in Europe, Japan and America. As a freelance woven textile designer and stylist, Simon's clients included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, All Saints, BBC and London Fashion Week. Simon ran the successful fashion degree at Northbrook College, UK.
Content
Introduction
1. Research-What and Why?
What is research?
What is the purpose of research?
What should research contain?
Who are you designing for?
Exercise 1: Brainstorming
Interview: Veronika Hadjistefanou
Interview: Ashish
2. Choosing What to Research
Choosing a theme
Sources of inspiration
Sustainability and ethics
Exercise 2: Using primary and secondary research sources
Exercise 3: Trends
Exercise 4: Recycled garment manipulation
Interview: Christopher Raeburn
Interview: Dr. Noki
3. Compiling your Research
Assembling your research
Drawing
Collage
Analysis of research
Sketchbook layout
Moodboards
Exercise 5: Focus research pages
Interview: Magdalena Mikulicakova
Interview: Zowie Broach
4. Designing from your Research
Market levels in fashion
Genre of clothing
Bridging the gap between research and design
Model and drape
Key elements for design development
Design Development
Selecting ideas to form a collection
Exercise 6: Collaging your research onto figures
Exercise 7: Working with the color wheel
Exercise 8: Color analysis
Exercise 9: Design development
Exercise 10: Design development, part 2
Interview: WGSN
Interview: Ashley Fletcher
5. Communicating your Ideas
Drawing for design
Art materials
Illustration
Technical drawings
Layout and composition
Beyond the drawing board
Exercise 11: Creating a design development six-figure template
Exercise 12: Technical drawing by hand
Interview: ThreeASFOUR
Interview: Shelley Fox
Glossary
Online resources
Bibliography
Student resources
1. Research-What and Why?
What is research?
What is the purpose of research?
What should research contain?
Who are you designing for?
Exercise 1: Brainstorming
Interview: Veronika Hadjistefanou
Interview: Ashish
2. Choosing What to Research
Choosing a theme
Sources of inspiration
Sustainability and ethics
Exercise 2: Using primary and secondary research sources
Exercise 3: Trends
Exercise 4: Recycled garment manipulation
Interview: Christopher Raeburn
Interview: Dr. Noki
3. Compiling your Research
Assembling your research
Drawing
Collage
Analysis of research
Sketchbook layout
Moodboards
Exercise 5: Focus research pages
Interview: Magdalena Mikulicakova
Interview: Zowie Broach
4. Designing from your Research
Market levels in fashion
Genre of clothing
Bridging the gap between research and design
Model and drape
Key elements for design development
Design Development
Selecting ideas to form a collection
Exercise 6: Collaging your research onto figures
Exercise 7: Working with the color wheel
Exercise 8: Color analysis
Exercise 9: Design development
Exercise 10: Design development, part 2
Interview: WGSN
Interview: Ashley Fletcher
5. Communicating your Ideas
Drawing for design
Art materials
Illustration
Technical drawings
Layout and composition
Beyond the drawing board
Exercise 11: Creating a design development six-figure template
Exercise 12: Technical drawing by hand
Interview: ThreeASFOUR
Interview: Shelley Fox
Glossary
Online resources
Bibliography
Student resources