The Fundamentals of Fashion Design
3rd Edition
Published on 10. August 2017
Book
Paperback/Softback
216 pages
978-1-4742-7000-7 (ISBN)
Description
The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion
design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection.
This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand.
Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm.
FEATURED INTERVIEWS
Marten Andreasson, & Other Stories
Alan Humphrey Bennett, Paul Smith
Kristin Forss, Marni
Barry Grainger, Timberland
Louise Gray
Peter Jensen
Gahee Lim
Winni Lok
Michele Manz, Current/Elliott
Chantal Williams, Old Navy
design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection.
This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand.
Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm.
FEATURED INTERVIEWS
Marten Andreasson, & Other Stories
Alan Humphrey Bennett, Paul Smith
Kristin Forss, Marni
Barry Grainger, Timberland
Louise Gray
Peter Jensen
Gahee Lim
Winni Lok
Michele Manz, Current/Elliott
Chantal Williams, Old Navy
Reviews / Votes
A hands-on, user-friendly guide as to how fashion designers design, which has been aesthetically laid out with strong imagery and some really good insights. -- Rachel Studd, Senior Lecturer in Design * University of Manchester, UK * This is an excellent book that has key images supporting the description and approaches to demystify the fashion design process. -- Alison Gault, Lecturer in Fashion and Knit Design * University of Ulster, UK * A very informative book that has a straightforward approach and is easy to follow. The sequence is on point as to how one should be introduced to the design process and the images are fabulous. -- Kelly De Melo, Fashion Industry Professional and Entrepreneur and Fashion Design Professor This book is an exciting overview of the fashion industry with engaging materials, discussions, interviews and activities that realistically depict roles in the fashion industry in a manner understandable to novice readers. -- Eulanda Sanders, Apparel, Merchandising and Design Professor * Iowa State University, US * Excellent resource to introduce students to Fashion Design. Well received by students. * Cheryl Smith, Curriculum Leader and Lecturer in Art and Design, Newcastle-Under-Lyme College, UK *More details
Series
Edition
3rd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
300 color illus
Dimensions
Height: 231 mm
Width: 197 mm
Thickness: 17 mm
Weight
669 gr
ISBN-13
978-1-4742-7000-7 (9781474270007)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Richard Sorger | Jenny Udale
The Fundamentals of Fashion Design
E-Book
08/2020
3rd Edition
Bloomsbury Visual Arts
€36.49
Available for download
Richard Sorger | Jenny Udale
The Fundamentals of Fashion Design
E-Book
08/2017
1st Edition
Bloomsbury Visual Arts
€36.49
Available for download
Previous edition
Jenny Udale | Richard Sorger
The Fundamentals of Fashion Design
Book
07/2012
2nd Edition
AVA Publishing SA
€53.41
Article exhausted; check for reprint
Persons
Richard Sorger is the Associate Professor and Course Leader for MA Fashion at Kingston University. He has taught at all levels of fashion education from undergraduate to postgraduate for institutions such as Central Saint Martins, London College of Fashion, Middlesex University, and Nottingham Trent University.
Jenny Udale lectures in fashion textiles at the Open College of the Arts, UK and has previously taught at Middlesex University and Ravensbourne College. She is a freelance textile and womenswear designer and her textiles have been stocked in Liberty's and Selfridges.
Jenny Udale lectures in fashion textiles at the Open College of the Arts, UK and has previously taught at Middlesex University and Ravensbourne College. She is a freelance textile and womenswear designer and her textiles have been stocked in Liberty's and Selfridges.
Content
Introduction
1. Research
What sort of designer are you?; Know your subject; Starting your research; Sources of research; The research book; Mood-, theme- and storyboard; In fashion; Research exercises
2 Design
Design identity; Ideal bodies; Silhouette; Proportion and line; God is in the details; Fabric, colour and texture; Rendering your ideas; Portfolios; In fashion; Design exercises
3 Fabrics and techniques
Fabric; Natural fibres; Man-made fibres; Synthetic fibres; Developments in fabric; Fabric construction; Surface treatments; Fabric and yarn trade shows; In fashion; Fabric exercises
4 Construction
Tools and machinery; Construction techniques; Draping on the mannequin; In fashion; Construction exercises
5 Developing a collection
Who are you designing for?; Genre; Types of garment; Putting together a collection; Showing a collection; Branding; In fashion; Developing a collection exercises
Appendix
Glossary
Further resources
Bibliography
Index
Picture credits
Acknowledgements and credits
1. Research
What sort of designer are you?; Know your subject; Starting your research; Sources of research; The research book; Mood-, theme- and storyboard; In fashion; Research exercises
2 Design
Design identity; Ideal bodies; Silhouette; Proportion and line; God is in the details; Fabric, colour and texture; Rendering your ideas; Portfolios; In fashion; Design exercises
3 Fabrics and techniques
Fabric; Natural fibres; Man-made fibres; Synthetic fibres; Developments in fabric; Fabric construction; Surface treatments; Fabric and yarn trade shows; In fashion; Fabric exercises
4 Construction
Tools and machinery; Construction techniques; Draping on the mannequin; In fashion; Construction exercises
5 Developing a collection
Who are you designing for?; Genre; Types of garment; Putting together a collection; Showing a collection; Branding; In fashion; Developing a collection exercises
Appendix
Glossary
Further resources
Bibliography
Index
Picture credits
Acknowledgements and credits