Fake News
Spot It Stop It
Published on 30. November 2023
Book
Paperback/Softback
256 pages
978-0-14-346131-9 (ISBN)
Description
This book analyses the impact of fake news both on products and personalities. Foregrounded in rigorous research, it examines how fake news is used by companies, political parties, and leaders to create, amplify, and even tarnish a brand's image and equity.
More details
Language
English
Place of publication
India
Publishing group
Penguin Random House India
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 201 mm
Width: 124 mm
Thickness: 20 mm
Weight
277 gr
ISBN-13
978-0-14-346131-9 (9780143461319)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Gaurav Sood is a brand evangelist, researcher, educator, speaker, columnist and author with more than two decades of practice in creating strong brands. He has been an integral part of developing, and managing marketing and integrated marketing communication campaigns for global brands in India, Germany and the US. He has also carved out a niche for himself as a brand strategist and pioneer in the domain of brand research.