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The Influence of Chinese Cultural Values on Consumer Perceptions and Behavioral Intention Towards an Apparel Mass Customization Website

Kun Song(Author)
Proquest, Umi Dissertation Publishing
Published on 1. September 2011
Book
Paperback/Softback
122 pages
978-1-243-95212-7 (ISBN)
€93.16incl. 7% vat
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