Digital Entrepreneurship
Description
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management.
"Digitalization mirrors the Industrial Revolution's impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work."
Gina O'Connor, Professor of Innovation Management at Babson College, USA
"This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique "must-read" book because it goes beyond theory and provides practical examples."
Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA
"This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures."
Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
More details
Other editions
Additional editions
Persons
Mariusz Soltanifar is a Corporate Entrepreneurship Researcher at the Open University (The Netherlands), and a Lecturer on Marketing and Entrepreneurship at the Hanze University of Applied Sciences in Groningen, The Netherlands). His research chiefly focuses on entrepreneurial behavior. He is also a guest and visiting lecturer at numerous universities worldwide.
Mathew Hughes is a Professor of Entrepreneurship and Innovation at the School of Business and Economics, Loughborough University (UK). Prof. Hughes is an expert on entrepreneurial management and his research has been published widely in internationally respected journals. He sits on the editorial boards of several journals, including the Journal of Management Studies and the British Journal of Management.Lutz Göcke is a Professor of Business Studies at the University of Applied Sciences Nordhausen (Germany). His research focuses on business models and (corporate) entrepreneurship. Prior to his professorship, Prof. Göcke worked in industry as the digital product manager for various mobility projects (including Carsharing, Connected Car, and Car-API).
Content