Consumer Behaviour
A European Perspective
7th Edition
Published on 27. June 2019
Book
Paperback/Softback
648 pages
978-1-292-24542-3 (ISBN)
Description
Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world.
Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses.
The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content's character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications.
The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences.
Key features include:
'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.
'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.
Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.
New coverage of sustainable consumption and emerging technologies is integrated into the text.
Extensive analysis of the new world of digital consumers, social media, and online behaviour.
From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field.
Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses.
The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content's character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications.
The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences.
Key features include:
'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.
'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.
Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.
New coverage of sustainable consumption and emerging technologies is integrated into the text.
Extensive analysis of the new world of digital consumers, social media, and online behaviour.
From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field.
More details
Edition
7th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 262 mm
Width: 194 mm
Thickness: 28 mm
Weight
1200 gr
ISBN-13
978-1-292-24542-3 (9781292245423)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
09/2019
7th Edition
Pearson
€59.49
Available for download
E-Book
06/2019
7th Edition
Pearson
from
€55.69
Available for download
Previous edition
Book
04/2016
6th Edition
Pearson Education Limited
€88.08
Article exhausted; check for reprint
Persons
Michael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia.
Soren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark.
Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)
Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.
Soren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark.
Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)
Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.
Content
Brief Contents List of case studies Preface About the authors Authors' acknowledgements Publisher's acknowledgements Part A Consumers and the market-place
Chapter 1 Consumer behaviour and consumer society
Chapter 2 Shopping, buying and disposing
Chapter A Case studies
Part B How consumers see the world and themselves
Chapter 3 Perception and meaning
Chapter 4 The self
Chapter 5 Motivation, lifestyles and value
Part B Case Studies
Part C Consumers as decision-makers
Chapter 6 - Learning and memory
Chapter 7 - Attitudes
Chapter 8 - Decision making
Chapter C Case Studies
Part D European Consumers and their social groups
Chapter 9 - Groups and social media
Chapter 10 - European families
Chapter 11 - Income and social class
Chapter D Case Studies
Part E Culture and European Consumers
Chapter 12 - Culture and consumer behaviour
Chapter 13 - Cultural change processes
Chapter E Case Studies
Glossary Indexes
Chapter 1 Consumer behaviour and consumer society
Chapter 2 Shopping, buying and disposing
Chapter A Case studies
Part B How consumers see the world and themselves
Chapter 3 Perception and meaning
Chapter 4 The self
Chapter 5 Motivation, lifestyles and value
Part B Case Studies
Part C Consumers as decision-makers
Chapter 6 - Learning and memory
Chapter 7 - Attitudes
Chapter 8 - Decision making
Chapter C Case Studies
Part D European Consumers and their social groups
Chapter 9 - Groups and social media
Chapter 10 - European families
Chapter 11 - Income and social class
Chapter D Case Studies
Part E Culture and European Consumers
Chapter 12 - Culture and consumer behaviour
Chapter 13 - Cultural change processes
Chapter E Case Studies
Glossary Indexes