
Better Business, Global Edition
Pearson Education Limited (Publisher)
5th Edition
Published on 2. November 2017
Book
Paperback/Softback
624 pages
978-1-292-21819-9 (ISBN)
Description
For courses in introductory business.
Conversational, question and answer approach to contemporary business
Better Business introduces the business content students need-in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while "Mini Chapters" focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.
Conversational, question and answer approach to contemporary business
Better Business introduces the business content students need-in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while "Mini Chapters" focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.
More details
Edition
5th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 275 mm
Width: 220 mm
Thickness: 22 mm
Weight
1120 gr
ISBN-13
978-1-292-21819-9 (9781292218199)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Michael R. Solomon | Mary Anne Poatsy | Kendall Martin
Better Business, Global Edition
Global Edition
E-Book
11/2017
5th Edition
Pearson
from
€60.69
Available for download
Previous edition
Michael R. Solomon | Mary Anne Poatsy | Kendall Martin
Better Business, Global Edition
Book
07/2015
4th Edition
Pearson Education Limited
€69.43
Article exhausted; check for reprint
Content
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and Supply Chain Management
12. Marketing and Consumer Behavior
13. Product Development, Branding, and Pricing Strategies
14. Promotion and Distribution
15. Financing and Accounting for Business Operations
16. Investment Opportunities in the Securities Market
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and Supply Chain Management
12. Marketing and Consumer Behavior
13. Product Development, Branding, and Pricing Strategies
14. Promotion and Distribution
15. Financing and Accounting for Business Operations
16. Investment Opportunities in the Securities Market