Engage
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
1st Edition
Published on 30. March 2010
Book
Hardback
400 pages
978-0-470-57109-5 (ISBN)
Description
What if you had an instruction manual for Social Media? Now you do. The Social Media Manifesto is the ultimate guide to branding and building your business in the era of the Social Web
The Social Media Manifesto thoroughly examines the social media landscape and how to effectively use it in business-one network and one tool at a time. The guide for branding your business in the era of the social web, this book leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.
* Everything you need to know about social media marketing, starting with where you need to start and how to determine which social networks to participate in and why
* How to come up with effective ideas based on the proven examples of other peers and companies
* How to get buy-in from the team
* Ways to establish a supportive ecosystem for these new activities
* Specific advice for building a brand and communities in each network
* Direction in participating in each network in ways that benefit your personal and professional brands
* Keys to increasing revenue and inspiring action based on goals
* Defining and measuring ROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time
* Advice for creating new opportunities and marketing programs using lessons learned in social media
This is the first book that includes everything readers need to learn, begin, and accelerate effective social media programs. Readers will walk away with everything they need to know in order to turn the Social Web into a powerful tool for branding and building their businesses.
More details
Edition
1., Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 23.2 cm
Width: 16.3 cm
Thickness: 35 mm
Weight
594 gr
ISBN-13
978-0-470-57109-5 (9780470571095)
Schweitzer Classification
Other editions
New editions
Brian Solis
Engage
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. Revised and Updated
Book
03/2011
2nd Edition
Wiley
€18.50
Shipment within 15-20 days
Additional editions
Brian Solis
Engage
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. Revised and Updated
Book
03/2011
2nd Edition
Wiley
€18.50
Shipment within 15-20 days
Brian Solis
Engage!
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated, Revised and Updated
E-Book
03/2011
Wiley
€12.99
Available for download
Brian Solis
Engage!
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated, Revised and Updated
E-Book
02/2011
Wiley
€12.99
Available for download
Person
Brian Solis is globally recognized as one of the most original and most prominent thought leaders in social media. A digital analyst and visionary, Solis has influenced the effects of new media on the convergence of marketing, communications, and traditional media. He is Principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. Brian's blog is ranked among the world's elite business and marketing blogs. For more information, visit briansolis.com.
Content
Foreword (Ashton Kutcher).
Preface.
Introduction: Welcome to the Revolution.
PART I THE NEW REALITY OF MARKETING AND CUSTOMER SERVICE.
Chapter 1 The Social Media Manifesto: Engage or Die.
Chapter 2 The Case for Socializing Media, by the Numbers.
PART II FOREVER STUDENTS OF NEW MEDIA.
Chapter 3 The New Media University: Social Media 101.
Chapter 4 The New Media University: Social Media 201.
Chapter 5 The New Media University: Social Media 202.
Chapter 6 The New Media University: Social Media 203.
Chapter 7 The New Media University: Social Media 301.
Chapter 8 The New Media University: Social Media 302.
Chapter 9 The New Media University: Social Media 303.
Chapter 10 The New Media University: Social Media 401.
Chapter 11 The New Media University: Social Media 402.
Chapter 12 The New Media University: Social Media 403.
Chapter 13 The New Media University: MBA Program--First Year.
Chapter 14 The New Media University: MBA Program--Second Year.
PART III BRAND REPRESENTATIVE VERSUS THE BRAND YOU.
Chapter 15 Fusing the "Me" in Social Media and the "We" in the Social Web.
Chapter 16 Learning and Experimentation Lead to Experience.
PART IV WE ARE THE CHAMPIONS.
Chapter 17 Defining the Rules of Engagement.
Chapter 18 The Conversation Prism: How to Listen.
Chapter 19 Unveiling the New Influencers.
PART V THE SOCIAL ARCHITECT: DEVELOPING A BLUEPRINT FOR NEW MARKETING.
Chapter 20 The Human Network.
Chapter 21 The Social Marketing Compass: Creating a Social Media Plan.
Chapter 22 Divide and Conquer: Building Marketing and Service Teams Around Social Media Programs.
PART VI A LITTLE LESS CONVERSATION, A LITTLE MORE ACTION: RISING ABOVE THE NOISE.
Chapter 23 A Tale of Two Cities: Social CRM and Relationship Management.
Chapter 24 The Contrast between Earned and Paid: When Paying for Friends Makes Cents.
Chapter 25 The New Media Scorecard: Measuring Investment Returns.
Conclusion.
Glossary.
Notes.
Index.