Relevant Selling
Research Proves Customers Value More Than Just Price
Published on 1. April 2012
Book
Hardback
240 pages
978-0-615-56403-6 (ISBN)
Description
Many companies lament that price pressure has destroyed their margins and market share. Sales people are often convinced that price is their only tiebreaker., i>Relevant Selling" was written by an award-winning Consultant whose research proves otherwise. Topics covered in this book will explain why companies are underperforming, how businesses can stop guessing what their customers want and what it takes to start selling what is relevant to guarantee that failing trends progress in their favor.
More details
Language
English
Place of publication
Santa Fe, CA
United States
Product notice
sewn/stitched
Paper over boards
With dust jacket
Illustrations
Figures
Dimensions
Height: 193 mm
Width: 127 mm
Thickness: 25 mm
Weight
340 gr
ISBN-13
978-0-615-56403-6 (9780615564036)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification