The Publicity Kit

Regardless of the size of your business or your pocketbook, now you can launch the kind of multi-media publicity campaign that will get your company the high visibility it needs to succeed. Written by a publicity professional with more than 40 years in the business, "The Publicity Kit" explains how to prepare and execute well-rounded publicity programmes. While the focus is on print publicity, "The Publicity Kit" also tells you how to get exposure in radio and TV, and steers you to the publicity opportunities available in familiar places as well as many places in which you never thought to look. It explains how to prepare news releases and feature news stories, how to break the ice and establish solid long-term relations with the media, how to prepare a press kit and how to hold a press conference. It includes sample news releases, news stories, public service announcements, and resource directories.