The New Publicity Kit
2nd Edition
Published on 2. June 1995
Book
Hardback
288 pages
978-0-471-08003-9 (ISBN)
Description
This introduction to publicity practice explains how to utilize both traditional and current developments in the media in order to garner publicity for a company, product or service. It contains advice on such essential topics as how to get along with the news media, how to prepare press kits and hold a press conference, how to use technology in presentations, why press releases are rejected, and how to use statistics on readers, viewers and listeners to best advantage.
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations, forms
Dimensions
Height: 258 mm
Width: 186 mm
Weight
879 gr
ISBN-13
978-0-471-08003-9 (9780471080039)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Content
Media Are Reinventing Themselves; Analysis of a News Story; Basic Steps to a Successful Publicity Program; Your Media List; Media Relations; Publicity Releases; Feature-News Stories; A Copycatter's Primer; Copy Preparation for Hard-Copy News Releases; Publicity Photos; Hard-Copy Press Kit Preparation; Press Conferences; Staged Events; Wire Services and Syndicates; Broadcast Publicity; What You Should Know About Video and Radio News Releases; Do-It-Yourself Advertising in Print Media; Do-It-Yourself Broadcast Advertising; Anatomy of a Newspaper; Appendices; Glossary; Index.