Morality and the Market
Consumer Pressure for Corporate Accountability
Published in January 1990
Book
Hardback
416 pages
978-0-415-00437-4 (ISBN)
Description
This book defines "ethical purchase behaviour" as an often unrecognized element in the marketing mix, and shows how it may be used to ensure social responsibility in business. This book should be of interest to students of marketing and social adminstration, and also to consumer pressure groups.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 216 mm
Width: 138 mm
Weight
500 gr
ISBN-13
978-0-415-00437-4 (9780415004374)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part One: Ethical Purchase Behaviour and the Social Control of Business 1. Capitalism and Consumer Sovereignty 2. Social Control of Business: Corporate Social Responsibility 3. Social Control of Business: From Responsibility and Philanthropy to Accountability 4. Pressure Groups and Pluralism 5. The Boycott Tactic 6. Pressure Groups in the Marketing System Part Two: The Use and Effects of Consumer Boycotts 7. Consumer Boycotts of Business 8. Consumer Boycott Case Studies 9. Effectiveness in the Use of Boycotts and Management Responses.