Marketer: DOS/Windows
A Simulation
3rd Edition
Published on 9. September 1998
Book
Paperback/Softback
112 pages
978-0-395-83398-8 (ISBN)
Description
A simulation designed to help students make marketing decisions. Students act as management teams, making a variety of decisions such as pricing, advertising, and promotion. Students record their decisions on forms and analyse and evaluate their decisions on a computer.
More details
Edition
3rd Revised edition
Language
English
Place of publication
Boston
United States
Publishing group
Houghton Mifflin
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Weight
182 gr
ISBN-13
978-0-395-83398-8 (9780395833988)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification