Managing for Innovation

Using the techniques developed by Mindmix, this book aims to stimulate a spirit of innovation within companies as well as suggesting practical steps which are designed to promote positive change. It shows how the organization of a company can promote or inhibit creative input from employees, and also points out the pitfalls that may undo potentially good ideas in their implementation. Clear guidelines are presented on: how to find new ideas; how to overcome barriers to innovation and bias against the creative approach; and what to do with the ideas once you have htem, from screening and evaluation through to implementation. First published in 1991, this edition is completely revised and updated, including the results of new research and current developments and psychological theory.