Mainstreaming Corporate Responsibility

Foreword: Transforming Business and Business Education by Embedding Corporate Responsibility throughout the Curriculum - Frank Brown, INSEAD and Tom Robertson, The Wharton School Introduction Mainstreaming Corporate Responsibility - N. Craig Smith, INSEAD and Gilbert Lenssen, EABIS Business as Usual is Not the Answer to Society's Problems - N. Craig Smith, INSEAD and Halina Ward, IIED Strategy Corporate Responsibility in Strategy - Andrew Pettigrew, University of Bath Microsoft: Bringing Technology to the Aging Population - Maurizio Zollo, Bocconi University and Robert E. Crawford IBM in China: Responding to a Government's Social Initiatives - Steven White, CEIBS Iberdrola: A Utility´s Approach to Sustainability and Stakeholder Management - Tanguy Jacopin, Serge Poisson-de Haro and Joan Fontrodona, IESE Business School and HEC Montréal Accounting Corporate Responsibility in Accounting - Dennis Oswald, University of Michigan ENEL: CSR and Performance Measurement - Anna Pistoni and Lucrezia Songini, Bocconi University Novo Nordisk A/S - Integrating Sustainability into Business Practice - Dennis Oswald, London Business School and Mette Morsing, Copenhagen Business School From Grace to Disgrace: The Rise and Fall of Arthur Andersen - N. Craig Smith and Michelle Quirk, London Business School Finance Corporate Responsibility in Finance - John Becker-Blease, Washington State University Maximizing Shareholder Value: An Ethical Responsibility? - Theo Vermaelen, INSEAD Veridian: Putting a Value on Values - Rakesh Khurana, Joel Polodny and Jaan Elias, Harvard Business School Economics Corporate Responsibility in Economics - Landis Gabel, INSEAD Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A) - N. Craig Smith, INSEAD and Robert E. Crawford Revenue Flow and Human Rights: A Paradox for Shell Nigeria - Ulrich Steger and Aileen Ionescu-Somers, IMD Entrepreneurship Corporate Responsibility in Entrepreneurship - Filipe Santos, INSEAD Innocent: Values and Value - David Grayson and Robert Brown, Cranfield School of Management Waste Concern: Turning a Problem into a Resource - Johanna Mair and Jordan Mitchell, IESE Business School Marketing Corporate Responsibility in Marketing - C.B. Bhattacharya, Boston University Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility - N. Craig Smith, INSEAD Norsk Hydro ASA: Sustainable PVC at Hydro Polymers? - N. Craig Smith, INSEAD and Josephine Brennan, London Business School GlaxoSmithKline: Developing Country Access to Essential Medicines - N. Craig Smith and Anne Duncan, London Business School Organisational Behaviour and Human Resource Management Corporate Responsibility in Organisational Behaviour - Mette Morsing, Copenhagen Business School Betapharm: Be Different or Die - Andre Habisch and Stephan Kaiser, Ingolstadt School of Management, Nigel Roome, Erasmus The TPG-WFP Partnership: Looking for a Partner - Luk N. Van Wassenhove and Rolando M. Tomasini, INSEAD Operations Management Corporate Responsibility in Operations Management - Luk N. Van Wassenhove, INSEAD illycaffè: Value Creation through Responsible Supplier Relationships - Francesco Perrini and Angelo Russo, Bocconi University The Co-Operative Group: Fair-Trade Chocolate - Chris Voss, Stephanie Robertson, Adrian Clarke and Josephine Brennan, London Business School The Wal-Mart Supply Chain Controversy - N. Craig Smith, INSEAD and Robert E. Crawford Index